How to Use Your Business to Build Your Dream LifeMar 10, 2019
My favorite thing about entrepreneurship is that it is completely customizable. You can make as much or as little as you want and work as much or as little as you want - just as long as you're being mindful and intently working your business around your dreams.
This may not happen in the first year or two, but as you get clearer on what needs to be done and what you actually want, you'll be able to start making your business work for you, and not the other way around.
Today I'm going to talk about how to use your business to build your dream life.
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How to Use Your Business to Build Your Dream Life Step 1: Know what you want
This sounds like a no-brainer, but it's not uncommon at all for new entrepreneurs to operate with little to no real idea of what they want out of their business.
Most think they want things like "6 figure businesses" or enough money to replace their day job, but in order to make our business work for us, we need to get crystal clear on what we want so we can develop a strategy to get there.
Entrepreneurship is different than being an employee because there are costs associated with our business and taxes we need to pay on profits.
Knowing what we need or want can be a bit difficult at first because of all these factors, but no worries, I'm going to walk you though it and break it down so it's simple.
The first step is just to figure out what you want out of life and then we'll reverse engineer your business goals around it.
So journal it out! Do you want enough money to replace your day job? Enough for a down-payment on a new home or car? To take a summer trip to Greece? Pay off your student loans or credit card? Save for your children's college? To have enough money to support your favorite charity?
Whatever you want, write it down. If you're paying off debt or saving for big ticket items for the future, have a date in mind for that goal and break it down by year.
Have a dollar amount you want to have after taxes and costs at the end of the year in mind.
How to Use Your Business to Build Your Dream Life Step 2: Know what you need in sales to make this possible
Once you know what you want after taxes, the next step is to figure out what you need in sales to get you there.
You'll need to know 3 things to figure this out - the amount you want after taxes, your profit percentage, and your estimated business tax rate.
Your profit percentage is the amount of profit you get to keep as a percentage of sales. Profit divided by sales = profit percentage. Sales - costs = profit. To know your profit percentage you should be doing monthly bookkeeping, simply tracking your sales and costs and seeing what you're left with.
You'll back in to the sales you need to meet your after-tax profit goals by using the following formula.
After-tax profit goal = sales x profit percentage x (1 - estimated tax rate).
How to Use Your Business to Build Your Dream Life Step 3: Develop a sales strategy to meet your goals
Once you've figured out the sales you need to meet your after-tax profit goals, you'll need a strategy to meet that sales goal. This isn't terribly tricky and I created an entire blog dedicated to how to create a simple sales strategy in 5 minutes or less.
Essentially, you just map out your different products and services and tweek the price you'll sell them for and the amount of each you'll sell then add up the sales for each. In the blog post, How to Increase Income by Setting a Simple Sales Strategy, I walk you through a visual example of this. You can read it in full here.
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